Frequently Asked Questions
What is AdReport?
AdReport is a subscription service that, with the help of sophisticated software, records the advertising activity on the internet. Our subscribers are publishers, advertising agencies, advertisers and other companies interested in knowing the happenings in the advertising market.
What makes AdReport stand out from other similar platforms?

AdReport does not provide automated reports (which are often wrong) just by finding banners on the internet. Our proprietary software, continuously developed since 2012, records all advertising activity, collects all creative assets (banners, videos, sponsored posts, etc.), classifies them with the use of advanced algorithms and artificial intelligence, and then human intervention curates the content. The result is the creation of truly valuable reports.

This curation allows us to filter out the “noise” from the information provided. Thus, communication sponsorships, swap ads, ‘house’ banners, and small, “neighborhood” companies whose advertising does not interest the vast majority of service users are filtered out.

Another difference from automated advertising recording services is that we differentiate campaigns into premium / GDN / programmatic, and with the cooperation of the advertising market, we register the media shop that launches each campaign.

Which markets does AdReport cover?
Currently, AdReport offers comprehensive analyses of the digital advertising landscape in Greece, Italy, the Netherlands, and Cyprus.
Is AdReport suitable for both small businesses and larger organizations?
Yes! Large companies benefit from incorporating AdReport into their processes as their staff can learn all the moves in the advertising market in just a few minutes. Smaller companies, such as those managing a website or doing digital marketing for a client, gain valuable real-time knowledge that can immediately increase their revenues.
Can I examine competitors' plans using AdReport?

Our subscribers know information like who advertises where, with what creative assets, what products and services competitive companies are launching, the activity of any industry, how many and which campaigns each website has, and how much each company or industry advertises through the cost estimation service.

By creating groups with the companies that interest you, you have the information you need immediately, all on one screen.

How does AdReport ensure the accuracy and reliability of the data?
We prioritize data accuracy. We use a combination of advanced statistical techniques, artificial intelligence tools, and manual curation. With our unique recording tools and a team of high expertise and knowledge, we ensure high-quality data production.
Is AdReport user-friendly? Do I need any special training?
AdReport is designed to be user-friendly and quick in extracting information. Logos are used almost everywhere instead of texts so you can visually locate what you’re looking for. Only a few minutes of navigation in AdReport and you will feel like you’ve been using it for years. However, if you have any questions, the support team is always available.
How do you calculate the amounts spent on advertising campaigns?
We offer detailed impressions estimates for banners, which allow users to aggregate data using various measurement methods, such as campaigns, websites, advertisers, schedules, etc. Our methodology includes advanced techniques combined with our unique recording tools to detect creatives posted on the wider web daily. By combining our findings with data we receive from third parties, we have a complete picture of online traffic and user visitation patterns. This way, we achieve accurate impressions estimates.
What coverage rate does the service have? Do you have all the ads on the internet?
The creative detection mechanism is constantly evolving to increase its success rate. Due to the nature of the web and the peculiarities that each website presents in its structure and advertising positions, it would be inaccurate to claim that we have all the ads that might exist. However, in AdReport, the subscriber will find almost all new campaigns that were launched today, yesterday, the day before, etc., and will gain a significant advantage over their competitors.
Do you cover social media platforms?
Yes, we cover a range of social media platforms including Facebook, Instagram, Messenger, YouTube, LinkedIn, and TikTok, offering a valuable 360° view of the advertising activity of a company.
Can I export data from AdReport for presentations or analyses?
Yes, with the “Export to Excel” option, you can effortlessly transfer data from any table directly to Excel, making it perfect for presentations, etc.
How can I request a demo?
You can request a demo by clicking here or by contacting our team via the contact page. We are eager to show you what AdReport can do for you.